Sammy Cosa

I was recently a guest on Out of the System, hosted by Matthew Gillogly on the Doctor Talks network. It is a podcast built around one premise: you did not build your clinic to feel like an employee in your own business. And in the conversation we had, we got into the marketing mistakes I see consistently across functional medicine practices and what I actually do about them. Here is what I want to share with you from that conversation... The Sterile Marketing Problem The first thing I noticed...

One of the first systems I implement when I integrate into a functional medicine practice is a Net Promoter Score tracking process. Not because it is the most sophisticated metric available. Because it is the most honest one. It asks clients one question. It produces one number. And that number tells you more about the health of your practice, your client relationships, and your referral potential than almost any other data point you could collect... What Net Promoter Score Actually Is Net...

If someone offered to buy your business tomorrow, would you be ready? Most functional medicine practice owners who sit honestly with that question arrive at the same answer: not even close. And that answer reveals something important. Not just about exit readiness, but about the health of the business they are running right now. What Buyers Actually Pay For When a sophisticated buyer evaluates a medical practice for acquisition they are not paying for potential. They are not paying for the...