Sammy Cosa

One of the first systems I implement when I integrate into a functional medicine practice is a Net Promoter Score tracking process. Not because it is the most sophisticated metric available. Because it is the most honest one. It asks clients one question. It produces one number. And that number tells you more about the health of your practice, your client relationships, and your referral potential than almost any other data point you could collect... What Net Promoter Score Actually Is Net...

If someone offered to buy your business tomorrow, would you be ready? Most functional medicine practice owners who sit honestly with that question arrive at the same answer: not even close. And that answer reveals something important. Not just about exit readiness, but about the health of the business they are running right now. What Buyers Actually Pay For When a sophisticated buyer evaluates a medical practice for acquisition they are not paying for potential. They are not paying for the...

The way patients find functional medicine practices has fundamentally changed. And the data makes the shift impossible to ignore. Research published in Medical Economics confirms that up to 70% of new patients now arrive through online channels. Not referrals. Not word of mouth. Not community reputation built over decades of practice. Online. For functional medicine practice owners, that single statistic reshapes how every marketing decision, every dollar, and every hour invested in practice...