Most functional medicine practitioners don't need a full-time marketing director. But you do need someone who understands your industry, knows what converts patients, and can execute without constant oversight.

 

That's where I come in.

 

I integrate into your practice as your fractional Chief Marketing Officer—not as a vendor or agency, but as a team member of your leadership team. I handle everything marketing-related so you can stop thinking about it and get back to what you do best: healing patients.

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What I Do As Your Fractional CMO

Strategic Leadership + Hands-On Execution

I don't just give advice and disappear. I own your marketing strategy and execute it.

 

Marketing execution:

• SEO-optimized blog content that ranks and converts

• Social media strategy and daily management

• Email newsletters that nurture leads and retain patients

• Website optimization and messaging clarity

 

Patient satisfaction systems:

• Net Promoter Score implementation to systematically gather reviews

• Google rating optimization

• Patient retention and referral systems

 

Marketing team management:

• I manage your existing marketing team (designer, VA, copywriter, etc.) so you don't have to

• Clear workflows and accountability

• No more being the bottleneck

 

Bi-weekly strategic coaching:

• Growth strategy and planning

• Operations optimization

• Leadership support for you and your team

 

What You Get Back

Time: Reclaim 4-8 hours per week you're currently spending on marketing oversight, team management, and "figuring out what to post."

 

Clarity: Stop second-guessing your marketing. Someone who knows functional medicine is handling it.

 

Growth: Consistent patient acquisition without paid ads or hoping referrals show up.

 

Leadership: An experienced CMO on your team without the $150K+ salary.

 

How It Works

Commitment: 5-10 hours per week, integrated into your team

Engagement: Monthly retainer, not project-based (I'm part of your team, not a contractor)

Communication: Bi-weekly strategy calls + async communication as needed

Investment: $3,500 to $7,000 per month depending on practice size and scope

This pays for itself with just 2-4 additional patients per month in most practices.

 

Who This Is For

This works best if you:

• Have an established functional medicine practice generating $500K+ annually

• Are too busy for marketing but know it needs consistent attention

• Have a small marketing team (or person) who needs leadership and direction

• Want organic growth without relying on paid ads

• Value clear messaging and patient experience

• Are ready to invest in sustainable growth

 

This isn't a fit if you:​

• Want someone to "just run Facebook ads"

• Prefer agencies over embedded team members

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Ready to Stop Managing Marketing and Start Growing?

Book Your Free Strategy Call

Let's figure out if fractional CMO support is the right next step for your practice.

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